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Are you tired of being surrounded by tourists, following the crowds to popular tourist spots, and paying inflated prices? Then Urban Nation is the ultimate guide for Amsterdam. Our local insiders take pride in sharing their favourite hidden gems, allowing you to discover the authentic Amsterdam experience at non-tourist prices. Sign up now and be inspired to create a uniquely amazing trip

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Welcome to Urban Nation

The ultimate cross-cultural city guide for young adults visiting Amsterdam!

If you're looking for unique insights into the offerings of the Amsterdam region, then look no further. Urban Nation is here to showcase the city in its entirety and highlight the best and most current offerings that go beyond the city centre.

We know that visitors are often greeted with the impression that the city centre is the epicentre of lifestyle, nightlife and culinary sectors, but we want to change that. From trendy street food bars in the Pijp to Turkish BBQ restaurants in Slotermeer, we have got you covered.

But that's not all. Have you ever thought about roller skating under the EYE building or taking outdoor salsa lessons in Oosterpark? Or perhaps visiting a hammam in Staatliedenbuurt or getting a haircut at a barber popular among professional footballers in Ganzenhoef? Urban Nation knows the city like no other and our extensive network in culture and entertainment gives us a unique advantage and invaluable value.

Our digital cross-cultural city guide aims to help city explorers make a visit to Amsterdam an unforgettable experience. Whether you're a first-time visitor or an experienced local, our suggestions take you on a journey through the districts, introducing you to the taste-makers, hotspots and experiences that make the districts of Amsterdam so special.

Through our digital platform (app and website), city explorers can visit the city without worries, meet like-minded people, and discover priceless insights and secrets of the city. Our offering is hand-picked and is mainly filled by the offerings of the city districts and the region.

Living in a new city not only provides professional experience but also personal life experience. In fact, a study by the University of Oxford has shown that living in the city makes you healthier and happier. So why not discover a side of the city you never knew and get to know the beat of Amsterdam with Urban Nation?

We offer something for everyone under 35 years old. With Urban Nation, you will leave Amsterdam with a unique experience, a different story, and a desire to come back soon. Don't miss out on the convenience, diversity and relevant offering that we provide for our target audience. Join us today and let us help you make the most out of your visit to Amsterdam!

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City Map




Bars & Social


Nightlife & Festivals


Instant Mobility

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Welcome to Urban Nation, where we believe that your stay in Great-Amsterdam should be nothing short of unforgettable! Our mission is simple: to make the cross-cultural wonders of Amsterdam accessible to everyone, whether you're a resident or a visitor. We're all about creating opportunities for economic and socio-cultural exchange between different parties in the region that would otherwise go untapped.

But that's not all. We're here to challenge young adults to think outside the box and make the most of their time in this incredible city. We want you to go beyond the tourist traps and create unique, truly memorable experiences that will stay with you for years to come. Think of us as your "local best friend", always ready to show you the best Amsterdam has to offer. 

Are you a young adult looking for a truly unforgettable experience in Great-Amsterdam? Look no further than Urban Nation! Our mission is to help you discover the beauty and diversity of this incredible region, and inspire you to appreciate it in your own unique way.

When you explore all that Great-Amsterdam has to offer, you'll not only have the time of your life - you'll also learn more about yourself, make new discoveries, and form meaningful connections with others. At Urban Nation, we're dedicated to helping you create truly personal experiences that will stay with you for a lifetime.

So don't settle for a generic visit to Great-Amsterdam - make it truly unforgettable with Urban Nation. Let us show you the hidden gems and local hotspots that will make your stay in this amazing city one to remember!

At Urban Nation, we're all about keeping life in Amsterdam affordable, attractive, and inclusive for young adults. As a true-blue Amsterdammer, I know this city like the back of my hand - and I believe that my unique perspective on a region that's home to over 180 different nationalities is invaluable.

That's why we're committed to sharing our insider insights with visitors and leisure consumers alike, profiling Greater Amsterdam in a truly unique way. We believe that everyone should have the chance to experience the wonders of this amazing city, regardless of their budget or background.

So whether you're a local or a visitor, we're here to help you make the most of everything that Greater Amsterdam has to offer. Let us show you how affordable, attractive, and inclusive this city can be - and get ready to fall in love with Amsterdam all over again!

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Day visitors per year

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53% of Visitors
Age category 25-38 years old

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Revenue per year Tourism

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Revenue per year Culture

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Expenses per person per day.

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The city center of Amsterdam is experiencing many problems due to mass tourism.
There is a lack of
up-to-date and comprehensive event calendar for tourists.
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Lesser-known districts and top attractions in the suburbs are not benefiting from tourism economy.
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The dispersion of visitor flows to the suburbs.
Bundling and making the cultural and nightlife offerings accessible.
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Making the playing field of visitor economy fairer and offering marketing tools to providers.
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  • To have served 3 million users (domestic and international)

  • To generate 3 euros in revenue per user per day through inbound transactions

  • To generate 299 euros in revenue per visitor through outbound transactions

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  • Anticipating 18 million visitors (600,000 flights)

  • Visitors mainly come from Germany, UK, USA, Belgium, France, Italy, and China

  • Visitors stay an average of 2 days in Amsterdam

  • Inbound:

  • The general conversion rate for the platform is 4-10%

  • The Urban Nation Prognosis predicts a 4% conversion rate

  • Our projection is that users will use the app on average 3 times per day

  • Our ambition is to generate 1 euro in revenue per lead.

  • Outbound:

  • We expect 600,000 flights in 2024

  • The average cost for a European flight with accommodation to Amsterdam is 299 euros

  • The average booking fee for flights and hotels is 10-18%

  • We anticipate a booking fee of 15% and a conversion rate of 3%."

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Behavioural Targeting

Reach people most likely to be interested in your event based on their behaviour, such as frequently visited websites and purchase history.

Context Targeting

Promote your event ads on websites and apps highly relevant to your events, such as displaying a city walking tour event ad on a local city blog

Search Targeting

Bring your event advertisement to people's attention as they browse through different websites and apps, based on what they have previously searched for.


Expand your reach to a new set of audiences similar to those who have attended events like yours in the past, based on our internal data.


Ensure your events are repeatedly noticed by people who have previously visited your event page but haven't completed ticket purchase.


Easily discover your potential customers based on personal information such as gender, age, education, location, income, and status.

Location-based offers are promotions targeted towards a user's location, often based on GPS coordinates of a mobile device. The goal is to encourage consumers to purchase products or services by providing them with local, time-sensitive offers that are specifically designed for them.

Location-based Offers

Real-time offers are promotions that are effective at the moment they are made. They are activated immediately and often expire within a certain timeframe.

Real-time Offers
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